Cision in the News

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2010 News Items

2/23/10
Daily Dog: New Survey Delivers Vital Message for PR: Transparency in Social Media Crucial to Building Credibility with Skeptical Journalists
"Don't believe everything you read." That truism once reminded newspaper readers not to take at face value everything served up by print journalists. But today, it's equally applicable to journalists themselves, as mainstream media increasingly turn to social media and the blogosphere for primary sourcing of their stories.

2/22/10
PRNews Online: Reporters Lean on Social Media for Sources, Despite Trust Issues
More reporters are relying on social media to find sources for stories, but on the whole they find those sources to be less reliable than those found through other means, according to a Cision/George Washington University study.

2/15/10
MediaPost: Where do Stories Come From?
A national survey, conducted by Cision and Don Bates of The George Washington University, found that an overwhelming majority of reporters and editors now depend on social media sources when researching their stories.

1/21/10
BizReport: Reporters and editors increasingly use social media to source, research stories
"The number of reporters and editors using social media to source stories and perform research and interviews has significantly increased in the last year or so, and a recent survey from Cision and George Washington University produced the figures to prove it." Report is in an online publication for online marketers.

1/20/10
PR Week: Study: Reporters turn to social media for research
PR Week featured the GWU-Cision journalist survey in its Breakfast Briefing and Weekly News summaries: "An 'overwhelming' majority of journalists rely on social media sources for story research, according to a recent Cision survey."

2009 News Items

12/8/09
Forbes.com: What are your Public Relations Efforts Worth?
Forbes small business columnist Robert Wynne mentions Cision in his how-to piece on how to measure the impact of public relations.

3/5/2009
PRWeek: Healthcare Campaign of the Year 2009
Using Cision data, it was reported that Deloitte moved from a number-five ranking among consulting competitors in 2005 to the top spot in 2008, which led to Modern Healthcare ranking Deloitte as the number-one healthcare consultancy.

2/20/2009
PRWeek: Microsoft tops Cision 2008 corporate reputation rankings

2/9/2009
PRWeek: Rankings reveals 'engagement' factor of Canadian media sites

2/5/2009
The Red On Marketing Blog: Cision’s Navigator moves into Web 2.0 world