Bowdens Partners with CJGA

CJGA Partners With Bowdens Media Monitoring Limited

Markham, ON, July 18, 2006 – The Canadian Junior Golf Association (CJGA) today announced a new sponsorship agreement with Bowdens Media Monitoring Limited that will result in the creation of the Bowdens Junior Series, a national five tournament schedule that will begin in July 2006.

As the official source for media monitoring, Bowdens will track all media coverage of the CJGA and their events on a national scale. 

“We are excited to enter into a sponsorship agreement with Bowdens,” said Earl Fritz, CJGA Executive Director. “The organization has established itself as the premier media monitoring company, so it made sense to partner with Canada’s premier junior golf tour in developing the Bowdens Junior Series.”

“We have a tremendous respect for CJGA’s dedication in developing future Canadian golfers and are excited to be involved on this level,” said Nicolas Sleeth, Vice President of Sales and Marketing for Bowdens. “We are committed to contributing to the communities we serve and are proud to support not-for-profit organizations such as the CJGA.”

The following five events will make up the Bowdens Junior Series:

CJGA Cedarhurst Junior Open
July 19 - 20
Cedarhurst Golf & Country Club
Beaverton, Ont.

Teens on the Green World Championship Qualifier
July 31 - August 1
Surrey Golf Club
Surrey, B.C.

Teens on the Green World Championship Qualifier
August 7 - 8
Club de Golf de L’lle de Montreal
Montreal, Que.

CJGA Junior at Rolling Hills
August 14 - 15
Rolling Hills Golf Club
Stouffville, Ont.

CPGA Atlantic Junior Championship
August 14 - 15
Glen Lovat Golf Club
New Glasgow, N.S.

About the CJGA

Registered federally as a not-for-profit association and supported by national founding partner, HSBC Bank Canada, the Canadian Junior Golf Association (CJGA) is dedicated to providing Canada's junior golfers with the necessary skills and knowledge required to lay a foundation for a future in competitive golf. Through its six-stage competitive development program that focuses on tournaments, clinics, international competitions, and mentoring programs with PGA Tour professionals, the CJGA introduces the game to juniors as young as five and offers competitive multi-day events for the more advanced golfer. The CJGA acts as a feeder system to provincial and national competitions, collegiate and university golf, as well as professional and recreational golf. For more information please visit www.cjga.com.

About HSBC Bank Canada

HSBC Bank Canada, a subsidiary of HSBC Holdings plc, has more than 170 offices. With around 9,500 offices in 76 countries and territories and assets of US$1,502 billion at 31 December 2005, the HSBC Group is one of the world's largest banking and financial services organizations. For more information please visit www.hsbc.ca.

About Bowdens

For more than 50 years, Bowdens Media Monitoring Limited has been helping corporate communications and public relations professionals improve their ability to access, understand and use media information and knowledge as key components for communicating more effectively and making informed business decisions. Bowdens is headquartered in Toronto with offices, partners and affiliates across Canada, including Ottawa, Vancouver, Calgary, Edmonton, Winnipeg, Montréal, Quebec City, Thunder Bay, Sudbury, Saskatchewan and the Atlantic Provinces.