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White Papers, Tip Sheets, Case Studies and Articles

Stay ahead of the curve.

The media world changes quickly. New trends emerge. New challenges are met. New insights take shape. Stay on top of all the latest thinking with this comprehensive resource from Cision and industry experts. Providing in-depth coverage on topics like social media monitoring and management, pitching tips and much, much more, Cision keeps you out in front.

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White Papers

	When In Doubt, DON'T Send It Out Find out about what to do and what NOT to do in targeting the media effectively and building fruitful working relationships with the press.
	Cision/GWU - Journalists' Social Media Usage This national survey found that an overwhelming majority of reporters and editors now depend on social media sources when researching their stories.
	What Web 3.0 Will Mean to You Discover what Web 3.0 is and how it will impact the PR industry. This white paper includes 5 things you can do now to start taking advantage of Web 3.0.
	Engaging Social Networks Discover how to find Your community, build relationships and gauge your influence in social media.

Tip Sheets

	Developing Effective Social Media Guidelines Top tips to learn how to develop an effective, organic social media policy that keeps your organization authentically engaged in online communities.
	Personality 2.0 8 ways to take control of your social media brand. Learn how to take control of your personal reputation and social media brand.
	Effective Media Planning and Editorial Calendar Research Ten tips for turning editorial calendars into a strategic media plan. Find out how to use editorial calendars to create a media plan that leverages key outlets' editorial content to maximize the timing, targeting and success of your releases.

Case Studies

	Lane PR Case Study Find out how this PR agency was able to gain superior results for their clients by using CisionPoint, and how they achieved ROI by generating more targeted media lists and better story pitches.
	PR Agency Case Study Learn how this award winning agency used CisionPoint Plan and Connect capabilities to improve processes for media list creation, news release distribution, editorial calendar research and other key functions.
	R&R Partners Case Study R&R Partners is famous worldwide for its awardwinning “What Happens Here, Stays Here” campaign for the Las Vegas Convention and Visitors Authority. Learn how R&R Partners used CisionPoint to demonstrate the impact of campaigns and prove ROI.

Article Reprints

	ADWeek - Measuring the Media Article reprint from AdWeek, BrandWeek, and MediaWeek that addresses the use of PR analytics as effective tools to measure the impact of advertising and other marketing tactics. Hear from Cision's KC Brown, SVP of Media Analysis Services as he discusses the importance of measuring uncontrolled media, such as news stories, press releases, blogs and posts to social media.
	PR Week - How social media monitoring assists in planning campaigns Article reprint from PRWeek. In the MasterClass column Cision's Heidi Sullivan, VP of Media Research discusses how social media monitoring can be used to assist in the planning of PR campaigns.
	Journal of Communication in Healthcare - Social Metrics Article reprint from the Journal of Communication in HealthCare. Hear from Cision's Jay Krall, Manager Global Product Management as he discusses the use of social metrics to evaluate the impact of online healthcare communications.

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